Minds can't prevent themselves from tinting the mental picture of Deauville as frozen in time. Real representative of the whole Normandie  for the Parisians of the 20th century, its peaceful and majestic beach, the Casino Royal, the palaces, and the horse races made this leisure place a luxury setting on the Côte des Fleurs. Nevertheless, today, Deauville wishes to offer a new face and shows its vitality in great projects looking towards future. Putting aside the renovation and preservation of historical villas and touristical heritages, the city refurbished the Olympic pool, opened a high technical multi-sport centre, and especially aims for a complete urban redefining with the reinstatement of the Peninsula of Touques.

Consulting and collaborating with its inhabitants, this strategic district, while conserving the architectural charm of Deauville, made of nautical authenticity, will offer from now to 2015 a new active heart for the town. Providing a rate of houses for the permanent working class, and the hosting of service industries, the Touques Peninsula is linked and articulated to the city centre by avenues lined with parking spaces, walking and bicycling paths, and green spaces. It sets its sights on exploiting its outstanding coastal situation to become an amazing place of life, work, leisure, and relaxation.

As well as its new generation housing, residential, intermediate, and of tourism, it is also the Deauville Yacht Club, shops and offices, together with restaurants, cafés and hotels, and the Pôle des futurs, higher education site and events hosting structure, that will compose the patchwork devoted to the future prosperity of Deauville.